How to prepare a custom packaging brief
Practical starting points for brand teams, designers and packaging buyers.
Start with the product
Record the actual product dimensions and weight. For sets, list every item and show how the items should be arranged. Explain whether the packaging is for retail display, gifting, shipping or a combination of uses. A photo or rough sketch often communicates more than a long description.
Define the commercial requirements
Include your estimated quantity, delivery country and target launch date. Separate essential requirements from preferences: the product must fit and arrive as intended, while a particular decorative finish may be optional. If you have a target budget, share the scope it should cover rather than a number without context.
Bring useful references
Send artwork status, brand colours and examples of the opening experience you like. References help explain direction; they do not replace a production specification. State whether you already have a dieline or need the structure developed before final artwork placement.
Agree what the sample needs to prove
Use the sample to review fit, opening, paper feel, printing and finishing. Record changes clearly and make sure the approved sample and quotation describe the same version. Confirm production and shipping arrangements after the specification is settled.
Ready to turn the brief into a project?
Share your product, quantity and destination with the Bosing team.
Prepare your inquiry ↗