Rigid, folding or corrugated: where to start
Practical starting points for brand teams, designers and packaging buyers.
Begin with the job, not the appearance
A box can present a product, help organize a set or support delivery. Decide which job is primary before choosing the construction. Product weight, fragility, storage and packing method all shape the discussion.
Rigid boxes for presentation
Wrapped rigid boxes are often considered for gift sets and presentation packaging. Compare the opening format and internal layout first. Account for the volume of assembled packaging and discuss whether a foldable construction is appropriate for the design.
Folding cartons for retail formats
Paperboard cartons offer many printable panel layouts and folding formats. Select the closure around the product and the packing process. Flat delivery can be useful, but the final assembly method and gluing must be agreed for the chosen style.
Corrugated packaging for delivery planning
Corrugated mailers and cartons are common starting points for shipping projects. The right specification depends on load, handling and route. Interior protection and any required transport testing should be discussed separately from the outside graphic design.
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