Artwork and sample review checklist
Practical starting points for brand teams, designers and packaging buyers.
Work from the approved dieline
Place artwork on the current production dieline. Check panel orientation, opening direction and the position of text near folds and cut edges. Ask the production team to confirm bleed, safe areas and file requirements for the selected process rather than assuming one universal setting.
Make colour expectations explicit
Provide brand colour references and identify colour-critical elements. On-screen appearance is not a physical colour standard. Paper tone, texture, coating and printing method can change the result, so agree how colour will be reviewed.
Separate finishing instructions
Clearly identify foil, embossing, debossing and spot UV areas in the production files as requested by the team. Fine lines and closely spaced details may need adjustment for the chosen paper and process. Review their placement on the sample.
Approve the full experience
Review the sample with the actual product inside. Check fit, closure, opening, assembly and the appearance of the complete set. Record approval and any remaining changes in writing so production follows a clear specification.
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